Braniff International Airways Stewardess uniforms:
Braniff International Airways was an airline at the cutting edge of fashion. The brain behind the airline’s success in the 1960s was marketing genius Mary Wells Lawrence, who came up with the idea of painting the airline’s fleet of planes seven different colors to keep Braniff distinct from its competition. She also hired the famous Emilio Pucci, a one-time pilot better known for dressing the rich and famous, to make the carrier more appealing and distinct by revamping the look of its uniforms.
And revamp is exactly what Pucci did. The newly fashion-forward Braniff ladies were soon known as the best-looking, sexiest women in the air. They flaunted their style in shifts and silk A-line minidresses in bold colors — turquoise,parrot green,purple — and patterns — psychedelic swirls,circles, swooshes. Pucci even put Braniff ladies flying the Iceland and Greenland routes in full-length fur coats — a gesture totally unfathomable today. The thought process? If the crew looks good, they’ll be friendlier and happier. That, in turn, makes for a more pleasant flight experience — a concept not lost on the era’s male passengers.
Braniff made its mark, and other airlines followed its lead, hiring designers to soften the look of the often matronly uniforms of the day. Hemlines crept up. Necklines dropped down. And brilliant splashes of color highlighted the new look.
Braniff International Airways was an airline at the cutting edge of fashion. The brain behind the airline’s success in the 1960s was marketing genius Mary Wells Lawrence, who came up with the idea of painting the airline’s fleet of planes seven different colors to keep Braniff distinct from its competition. She also hired the famous Emilio Pucci, a one-time pilot better known for dressing the rich and famous, to make the carrier more appealing and distinct by revamping the look of its uniforms.
And revamp is exactly what Pucci did. The newly fashion-forward Braniff ladies were soon known as the best-looking, sexiest women in the air. They flaunted their style in shifts and silk A-line minidresses in bold colors — turquoise,parrot green,purple — and patterns — psychedelic swirls,circles, swooshes. Pucci even put Braniff ladies flying the Iceland and Greenland routes in full-length fur coats — a gesture totally unfathomable today. The thought process? If the crew looks good, they’ll be friendlier and happier. That, in turn, makes for a more pleasant flight experience — a concept not lost on the era’s male passengers.
Braniff made its mark, and other airlines followed its lead, hiring designers to soften the look of the often matronly uniforms of the day. Hemlines crept up. Necklines dropped down. And brilliant splashes of color highlighted the new look.
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| Braniff International Airways Stewardess: The best dressed women in the sky in the 1960s |
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| Another of Braniff International Airways' sexier designs |
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| Braniff International Airways Stewardess |
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| Braniff International Airways stewardess |
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| Braniff stewardess serving passengers during a flight. Braniff's male passengers were a lot more happier :) |
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| Braniff's stylish stewardesses |
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| One of Braniff International Airways' stylish stewardesses |
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| Braniff International stewardesses |
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| Braniff Stewardesses |
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| Braniff stewardesses |
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| Braniff Flight Attendants |
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| The stylish women of Braniff |
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| Braniff International stewardesses |
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| A Braniff International Airways Flight Attendant |
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| A Braniff Stewardess and Pacific South West Airlines stewardess |
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| Braniff International Airways Stewardesses |
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| Braniff International Airways Flight attendants: The best dressed women in the sky |
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